5 of the Most Exciting EdTech Startups to Watch in 2022
It is 2022, and the education system has changed drastically. With all of this change has come a booming EdTech startups industry that is revolutionizing learning for students and teachers alike with new innovations in everything from classroom management to curriculum development.
These five startups are just some of the most exciting companies to watch over the next few years:
1). The Learning App
This company was founded by two former teachers who wanted to make it easier for teachers at all levels to teach more efficiently with technology.
They have already produced an app that can be used on any device with an internet connection, which includes tablets and laptops, as well as desktops and smartboards. The app provides lessons about topics such as math, science, English, and social studies, all created by highly experienced educators.
It also includes real-time analytics that teachers can use to record student progress on any device or computer at any time.
2). Kalam Labs
This startup is creating a new and innovative way to teach students computer coding, joining fellow EdTech startups in revolutionizing education.
They are using the revolutionary “gamification” system that has been proven to be effective in classrooms around the world, while also implementing Artificial Intelligence (AI) into their lessons so students can learn at their own pace.
Their online platform will provide users with information about how to build games such as Minecraft or Roblox, but it will allow anyone who wants to develop learning apps for any subject – including math and science-based content.
This company already has funding from major venture capital firms and they plan on continuing the development of this product throughout 2020 before officially launching worldwide by 2021.
3). Growth Mindset Games
This startup is creating online games designed specifically for students of every grade level K-12 based on the concept of growth mindset developed by Stanford professor Carol Dweck, which has been shown in over 200 peer-reviewed research articles to have a positive effect on learning outcomes.
The company tracks each user’s individual weaknesses so they know exactly what areas need improvement with their personalized learning platform.
They are currently working towards getting more funding from venture capital firms as well as revenue through professional subscriptions that will allow businesses to purchase access for their employees.
Based on a concept of “gamification”, this startup is creating an app that allows students to work on their own educational projects from any location as long as they have internet access.
The company has already created an online platform where users can create and share ideas for new games, activities, lessons, or anything else that could be used in schools around the world.
This community-based learning tool will help teachers with curriculum development by providing tools such as lesson plans about individual topics, quizzes, worksheets/assignments, study guides, and much more – all specifically designed for classroom use.
This is one of the most valued EdTech startups of 2020.
One of the most popular EdTech startups in 2022.
Based on the concept of open courses, this company is revolutionizing learning by offering MOOCs (massive online open courses) for all topics and levels.
Coursera has already partnered with over 90 universities across the world to offer their content in a free format that can be used not only at home but also in schools or even within corporate settings as part of employees’ continuing education.
They are currently working towards creating an official certification system so students can officially show proof they have mastered specific skills after completing each course – something like earning your degree through online study.
This company is creating a mobile app that will allow teachers to communicate with their students through one-on-one messaging, as well as group chats for smaller groups of up to four students at the same time.
Teachers can also use this platform for parent communication about school events and much more.
They are currently working on getting funding from venture capital firms so they can hire more engineers to help them finish development in early 2020.
The plan after completion is to sell subscriptions that will cost around $20 per month per teacher or administrator account, which would include unlimited messages sent between all users within an organization without any limits on chat rooms or boards.
How do I start an EdTech startup?
First, you must determine what are the most important problems in education.
Then, consider how technology can be used to solve them.
Finally, come up with ideas for products that will provide innovative solutions.
Research is key.
A good place to start researching would be by looking at current EdTech startups and seeing what they do well or poorly.
It is also helpful to see if there is already a solution out there.
You can use tools like Product Hunt or AngelList/Crunchbase to find relevant companies.
If nothing comes close then I suggest Bob Moore’s “Market Fit Framework” method.
What this does is map your product to the steps of how users find, use, and benefit from it.
Once you have determined what problem(s) your potential product is trying to solve, then think about who would be most likely interested in using that product.
It is important here not only to consider if there are enough customers out there but also whether or not they are willing/able to pay for a solution as well as their demographics (age, gender, etc.).
You can look into this by creating personas, which help guide all future marketing decisions regarding user targeting.
Personas should include information on both real people within existing companies as well as those yet-to-be acquired. The more detailed the better!
Why do EdTech startups fail?
An EdTech startup is defined as a company that has this primary mission to work with schools, universities, and other educational institutions.
This includes companies founded by educators or entrepreneurs who want to sell their products or service directly into education markets.
If you are an educator yourself then the chances of your business succeeding are even smaller than for general startups (only about 20% succeed).
The reason why so many startups fail in edtech industry might be different according to each case but there is one thing that seems pretty obvious – they all lack something crucial before launching it: validation.
Without validating assumptions you make while creating your idea doesn’t matter how good it is because if people don’t need it no one will buy it!
This also means that you can’t just test your product with a couple of people and once they say it is good enough you go selling.
This is the reason why you should validate your assumptions before starting working on them!
This also means that if in any case, somebody tells you “I think this will work” or something like – THIS IS NOT VALIDATION.
How to validate your idea
If you have EdTech Startups ideas, you need to validate it.
And to do that, this company needs to be small and very focused.
As an example, in the case of Airbnb, they started only in SF and only with air mattresses on the floor as a product.
They validated their assumptions by just making direct contact with people who could use it or would even pay for such service – this way when the startup expanded into other cities there were already enough hosts ready to provide accommodation.
Even if you are not planning on building your own business but work at school/university then validation can help you make better decisions about how to approach students!
You need to ask them directly what problems do they experience and where is lacking or could be improved upon?
What makes choosing one app over another difficult etc.
Based on answers which will come up you can build your own solution.
It is crucial to ask the right questions – for example, if you are asking about something which bothers them but has no obvious answer then people will get suspicious and not want to share their opinion or even lie just so they don’t hurt your feelings!
Validation is also important in the startup world because it allows companies like Y Combinator (the first accelerator ever) to find the best teams who are actually capable of making big difference in the education industry by creating real value, not only offering another mediocre product that nobody really needs.
So next time before starting working on something make sure it’s validated first!