In today’s post, I will be going over how to fix your SEO on wordpress.
I have been seeing a lot of people make the same mistakes with their websites when it comes to SEO so, I decided to write this quick article about some simple things you can do in order to make sure that Google has no problem crawling and indexing your website.
1). Keyword Research
Keyword research is the process of finding and targeting the right keywords for your website in order to rank higher in search engine results pages (SERPs).
Why do it?
If you want to rank higher in Google, you need to target the right keywords. By doing keyword research, you can find out which keywords are most relevant to your business and which ones have the highest search volume.
How to do it?
There are a number of different ways to do keyword research, but my favorite method is using Google’s Keyword Planner.
The first step is to create a list of keywords that you want to target. You can get ideas for keywords by typing your topic or industry into the Google search bar and seeing what comes up.
Once you have a list of keywords, you can then use the Keyword Planner to get data on each keyword including:
- The average monthly search volume
- The competition level (how competitive the keyword is)
- Suggested bid price (how much people
Based on this information, pick the keywords with low competition and high search volume.
Why?
Because they are easy to rank for.
2). Write Quality Articles
One of the most important things that you can do in order to get your website indexed and ranked by Google is to make sure you are writing quality content.
Quality Content Content that provides value, entertains or educates the reader while encouraging them to visit another site (or ads within it).
If you want a quick fix to having quality blog posts for your website, consider getting help from professional content writers. These are experts who provide quality writing services.
Why do it?
Google wants to send its users to the best, most relevant websites and if you aren’t writing quality content, your website is not going to rank as high as it could.
How to do it?
There are a few things that you can do in order to make sure your articles are of good quality:
- Make sure your articles are well written and properly researched
- Avoid duplicate content (by using the Yoast SEO plugin)
- Format your articles to improve readability and user experience. You can check out this blog post for more information on how to properly format your content
3). Perform On-Page SEO
Another way to fix SEO on WordPress is to do on-page SEO.
On-page SEO is essentially everything that you can do on your website to enable Google (and other search engines) to crawl and index it.
Why do it?
There are two main reasons why performing OnPage SEO for your website is important:
- Crawlers need the text in order to understand what a webpage is about If you don’t properly optimize your website, the crawler won’t be able to find and index important pages like the contact page or about us.
- Improving user experience When you perform onpage SEO for a webpage, you will make it easier for users (and search engines) to understand what that particular web page is all about. This makes the user experience better for both your website visitors and search engines which can lead to an increase in organic traffic.
How do you do it?
You will want to use SEO title tags, meta description tags as well as other on-page factors like: headings (h-tags), internal linking, etc… If you would like more information about OnPage SEO, you can check out this blog post.
Also, make sure to use the Yoast SEO plugin for WordPress in order to optimize your web pages and posts. The plugin helps with optimizing both page titles as well as meta descriptions which is important when it comes to on-page optimization.
4). OffPage SEO
Off-page SEO is the process of optimizing your website by creating backlinks from other websites.
This is another way to fix SEO on the WordPress website ASAP.
Why do it?
Google (and other search engines) use links as a way to determine a website’s authority and trustworthiness. The more high-quality, relevant links that you have pointing to your website, the higher your website will rank in Google.
How to do it?
There are a number of ways for you to create high-quality backlinks on other websites which will send search engines signals that your website is important and trustworthy:
Guest blogging
This one probably requires the most work but it can be extremely effective if done properly (and over time).
You want to make sure that you are creating high-quality content and providing value to the blog that is hosting your guest post.
Create a press page
Create a simple press page on your website where journalists, bloggers, and other people in charge of websites can easily find information about your business (like contact details) as well as links to relevant resources such as blog posts, infographics, or videos that you have created.
This will give them a reason to create a backlink pointing towards your website.
Create high-quality content on websites with relevant audiences
If you are creating good quality content for other sites and the people reading it enjoy it enough to share it, they might actually create a link to your page when sharing it.
This is why it’s important to make sure that you are giving value and not just using other sites as a way to get backlinks for yourself (which will be seen by search engines).
Participate in relevant forums
Participating in online communities can help expose your business but only if the people participating feel that your content is valuable and worth linking to.
Submit articles to relevant directories
There are a number of article submission websites that accept high-quality, well-written articles.
If you submit an article containing a link back to your website, there’s a good chance that it will be accepted and the directory might even create a do-follow link back to your website.
Social media
Share links to your content on social media and make sure to use relevant hashtags so that people who are interested in the topic can find it. If you’re lucky, someone might actually share your content with their followers which could result in a lot of referral traffic.
5). Install SEO Plugins
The Yoast SEO plugin is a great way to help you with on-page optimization. It’s free and it’s available for both WordPress and Joomla websites.
This plugin will help fix SEO on WordPress easily.
Once you have installed the plugin, you will be able to see how well your web pages and posts are optimized by looking at the following:
Page title
The plugin helps you by creating an SEO-friendly page title for your blog post/web page.
Make sure that the content is good and that it contains relevant keywords but also make sure to use a language that humans will understand (don’t just stuff your page with keywords all over the place).
Meta description
The meta description can be seen below each blog post by search engines.
It’s a good idea to include the most important keywords that you want people searching for your topic to see in it since this will increase the chances of them clicking on your link when they do their search.
Open graph tags
Open Graph Tags are used by social networks (such as Facebook) and also Google+ to display rich snippets of information when someone shares your link on their social media profile.
This is a great way to increase the visibility of your website and can help you get more traffic from social media.
XML sitemaps
XML sitemaps are used by search engines to index your website’s content.
The Yoast SEO plugin will help you to create an XML sitemap for your website which will make it easier for search engines to find and index all of your web pages.
Breadcrumbs
Breadcrumbs are a way of helping users navigate through your website. They usually show up as a trail of links at the top of each page on your website and can help users find the page that they are looking for.
The Yoast SEO plugin will help you to create breadcrumbs for your website which will make it easier for both users and search engines to find your content.
6). Submit Your Sitemaps To Google Search Console
If you have multiple websites, it is a good idea to create XML sitemaps for each of them and submit them individually.
This will help search engines index your content more quickly which means that you can expect higher rankings in the long run as well as increased traffic from both organic searches and referrals (since people are visiting pages on your website).
Final thoughts on how to fix SEO on WordPress
SEO is not just about optimizing your website for Google. There are a number of other search engines out there which you can also optimize your website for. In addition, SEO is not just about using keywords.
You need to think about the user experience and make sure that your content is valuable and worth linking to. If you follow these tips, you should be able to rank on the first page easily and get some decent organic traffic from search engines.
